Ways to Get the Word Out About Your Campaigns

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46 Ways

to Get the Word Out About Your Campaigns & Best Practices for Advertising on Social Media

Even the best Campaigns are only successful when they’re promoted well.
Fortunately there are lots and lots of ways to promote Campaigns. And most of them are free.

Here’s a handy 46-point checklist to inspire you.

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Design Sharing

DESIGN WITH SHARING IN MIND

USING THESE SHORTSTACK FEATURES

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Share Widget

Users can share your Campaigns on their various social media channels including Facebook, Twitter, Pinterest, LinkedIn and Google+.

Learn More >

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Points Per Field

Incentivizes people to fill out extra fields of a promotion form by awarding them more chances to win. Find this feature in the Form Designer.

Learn More >

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Friend Invite Widget

Let Campaign visitors easily invite their friends to your Campaign.

Learn More >

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Voting Widget

Display entries submitted via the Promotion Widget and let your Campaign’s visitors vote, share and comment on each entry.

Learn More >

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Action Widget

Create “if this, then that” integrations between your widgets. Use this feature to enable share prompts and/or display popups.

Learn More >

Features

ADD FEATURES TO YOUR WEBSITE OR BLOG

Features Checklist

Website header notification bar (Hello Bar makes it easy to create one)

Website sidebar ads

Popup notifications

Call-to-action footer images on blog posts

A graphic announcement on the main page of your website and/or blog

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Social Media

UPDATE YOUR SOCIAL MEDIA PLATFORMS

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Update your brand’s Facebook cover photo and/or profile photo.

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Update your Twitter bio to include a link to your Campaign’s hub.

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Update your brand’s Instagram bio with a link to your Campaign’s hub.

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Make an eye-catching image and promote your Campaign link on Pinterest.

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If you created a video to promote your Campaign, include a shortened link to your Campaign at the end of your video, or provide the link in the video’s description box. Ideally a ShortStack-generated custom domain that’s easy for your users to remember.

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*Use these same tips across all your social profiles throughout the duration of your Campaign.

Email Marketing

DO EMAIL MARKETING

Features Checklist

Send an email blast to your subscribers notifying them of your Campaign.

Include a footer or header image that promotes your Campaign in your newsletter’s design.

Set up auto-responder emails so when a person shares with you their email address via your Campaign,
they are sent a special message to their inbox

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Right Kind

CREATE THE RIGHT KIND OF CONTENT

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Blog posts that support your Campaign’s message.

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eBooks, whitepapers and/or downloadable PDFs that support your Campaign’s message.

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Guest posts for a blogger who has an audience you want your Campaign to reach.

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Infographics that have a call-to-action on its footer -- like this one.

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Graphic tutorials or how-to content.

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Videos with calls-to-action to visit your Campaign.

Traditional

USE TRADITIONAL PR/PROMOTION EFFORTS

Features Checklist

Publish a press release

Create in-store advertisements

Host an event and integrate “social” into it. 
For example, you could create a special hashtag for the event.

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Social Media

ADVERTISE!

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Facebook Ads

  • Use attention-grabbing visuals
  • Include an enticing value proposition that makes people want to click
  • Include a clear call-to-action so people know what you want them to do
  • Build landing pages that correspond with your ads

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Instagram Ads

  • Brand your ads with an identifiable color palette or composition 
  • Have a concept tied to a clear objective (engagement, clicks, conversions, etc.)

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Promoted Tweets on Twitter

  • Try images and videos
  • Be conversational
  • Focus on seasonal/limited-time events to take advantage of real-time nature of Twitter

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Promoted Pins on Pinterest

  • Showcase multiple products to attract a range of pinners
  • Add a detailed description and call-to-action to your pins
  • Add branding and text overlay 
  • Use a combination of broad and specific terms to reach a wide audience

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YouTube Video Ads

  • Make sure your channel page is optimized, with “about” information, links to social accounts and key landing pages
  • Use YouTube’s keyword tool to choose the right keywords
  • Choose to have your video play on your channel page instead of the “watch” page
  • Include a call-to-action with a link to your Campaign’s custom domain at key points during the video 

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Additional Advertising Methods:

Google Adwords, retargeted display advertising, radio ads, television ads, magazine ads, newspaper print ads, billboard ads , and brand sponsorships.

 

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*Pro Tip: Content (see point above) often resonates better with people than generic ads promoting a brand’s latest message. Test putting money behind content that promotes your Campaign -- it’s a practice we use called Hybrid Content Marketing.

Traditional

LIST ON GIVEAWAY SITES*

Features Checklist

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*Caveat: While listing your giveaway Campaign on sites such as those listed above might bring traffic and attention, consider whether or not the attention will come from your ideal customer.

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