Even the best Campaigns are only successful when they’re promoted well.
Fortunately there are lots and lots of ways to promote Campaigns. And most of them are free.
Here’s a handy 46-point checklist to inspire you.
USING THESE SHORTSTACK FEATURES
Users can share your Campaigns on their various social media channels including Facebook, Twitter, Pinterest, LinkedIn and Google+.
Incentivizes people to fill out extra fields of a promotion form by awarding them more chances to win. Find this feature in the Form Designer.
Display entries submitted via the Promotion Widget and let your Campaign’s visitors vote, share and comment on each entry.
Create “if this, then that” integrations between your widgets. Use this feature to enable share prompts and/or display popups.
Update your brand’s Facebook cover photo and/or profile photo.
Update your Twitter bio to include a link to your Campaign’s hub.
Update your brand’s Instagram bio with a link to your Campaign’s hub.
Update your Twitter header image.
Here’s a Twitter template guide with its new design dimensions
Make an eye-catching image and promote your Campaign link on Pinterest.
If you created a video to promote your Campaign, include a shortened link to your Campaign at the end of your video, or provide the link in the video’s description box. Ideally a ShortStack-generated custom domain that’s easy for your users to remember.
*Use these same tips across all your social profiles throughout the duration of your Campaign.
Blog posts that support your Campaign’s message.
eBooks, whitepapers and/or downloadable PDFs that support your Campaign’s message.
Guest posts for a blogger who has an audience you want your Campaign to reach.
Infographics that have a call-to-action on its footer -- like this one.
Graphic tutorials or how-to content.
Videos with calls-to-action to visit your Campaign.
Additional Advertising Methods:
*Pro Tip: Content (see point above) often resonates better with people than generic ads promoting a brand’s latest message. Test putting money behind content that promotes your Campaign -- it’s a practice we use called Hybrid Content Marketing.